I design through an artist’s lens

I studied Mechanical Engineering at MIT and spent years working in Bay Area tech— environments built on logic, optimization, and performance. I learned how to make things work. I also learned how easy it is to lose creativity inside systems that reward output over process.

My work now sits both within and against
that background.

I run a multidisciplinary design practice spanning product design, graphic design, branding, and creative direction, while developing an ongoing art practice exploring intuition, process, and conscious making. Each informs the other, and the lines between engineering, art, and design are continuously blurred.

I’m drawn to early-stage ideas
and unclear paths.

Surfing, traveling, and making things by hand continually guide me towards more conscious, intuitive ways of creating (and living).

Currently available for freelance work and collaborations

Email
zoebornhorst@icloud.com